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Thursday, June 12 • 12:00pm - 1:00pm
FarmVille. Testing limits. Four years. Level 1446.

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FarmVille. Testing limits. Four years. Level 1446.
Heinrich Soebke

FarmVille started in 2009 on Facebook and has been a genre-coining Social Network Game. Due to, inter alia, its simple game mechanics and accessibility it reached a new demography of players. It is criticized by traditional gamers for being a mere click sequence and being without challenges. We depict our experiences from playing FarmVille without buying progress since February 2010, often finding the intersections between joy and chore, between commerce and fun. Our complex goal was to optimize the progress. Specific for browser games like FarmVille is the continuous development of contents. In small steps adjusted game mechanics can be rolled out to the players. During the last 4 years FarmVille has evolved considerably within the borders of the game's genre and theme. We point out examples for this trajectory. Although FarmVille shows some weaknesses finally we argue to be aware of the merits and to use them beneficially.

avatar for Heinrich Söbke

Heinrich Söbke

Wissenschaftlicher Mitarbeiter, Bauhaus Universtät Weimar

Thursday June 12, 2014 12:00pm - 1:00pm CDT
Festival Room

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